When we talk about Google, we talk about two major things: Relevancy and Credibility. You will hear me (or read) these over and over again, and that is because in essence, that’s all Google cares about – and while this may be a highly simplistic way to explain things, as you read more and more, you’ll understand why. In this article, we will be talking about building credibility.
Guest posting is the art of writing for someone else’s blog or online publication, a lot of time free of charge. While this may sound counter-intuitive to the process of profiting from blogging, it actually helps.
Why Should I Guest Post?
In Google’s eyes, if other online publications are linking back to your website, then that must be because your website is credible. Think about it this way, if WebMD referred to your medical blog, then WebMD MUST be saying that they found their most credible information from you, bypassing websites such as CDC.Gov and MayoClinic.Com. That would be HUGE. Same thing as blogs, the bigger and more widely read the blog is, the faster it will push your website up in search. Utilizing smaller blogs may be a lot easier while you are starting out, allowing you to build credibility.
I am starting a Facebook group that should make this A LOT easier, here you’ll be able to see what other niche publications are accepting guest posts and speak to them directly. If you’d like the link, add your email below:
Builds an Audience
For a new blogger, guest posting is specially helpful. Neil Patel, for example, focuses on the importance of long-form (1200+ words) guest blogging in the beginning states of a blog, and this is because it will build your audience. At first, your blog will be an island, full of information that NO ONE reads or even knows it’s out there – guest posting reverses the issue. What if you had all of these amazing, full of information, articles all over the web taking them back to subscription landing page? People would be excited to read what you had to say. By guest posting, you are building a bigger audience.
Imagine how much easier it will be to tell someone you are the expert if you’ve been quoted in Inc.com, Forbes, and Huffington Post? That is why these publications do not pay their contributors. Although you may not be guest posting for Entrepreneur from day one, having multiple articles written under multiple blogs and logos to show off will increase the rate by which someone determines you are a credible source.
Where to Guest Post?
Finding Guest Posting opportunities may seem like a daunting task but it doesn’t have to be. Google should be step one, simply type in a google search such as “guest post + keyword” or “contribute + keyword” and many blogs and publications should show up. As a first time blogger, I encourage you to start all the way back in later Google pages (such as 100) to find the smaller niche publications. Otherwise, you can certainly start on page one and go down the list. Another way to find guest blogging opportunities is to use Facebook groups. Here is a list of Facebook groups that may prove helpful:
And the one I am planning to start “Guest Posting opportunities,” by the way, have you signed up for it yet?